Social media content guidelines and approval process

Approval process

1. Draft the post content (caption + image selection)
2. Submit for review via the content shared drive — folder: Social Media / Pending Review
3. Content lead reviews within 24 hours on weekdays
4. Once approved, post is scheduled via the social media management tool
5. Do NOT post directly from personal devices or accounts

Content rules

Always required:

• Written consent for any guest photos — use the guest photo consent form (available at front desk)
• Location tagging only for the property, never for specific boutique numbers
• Hashtags from the approved list (see appendix)

Never include:

• Room pricing or promotional rates
• Guest names or personal details without explicit written consent
• Competitor mentions (positive or negative)
• Political or religious content
• Unverified claims about awards or rankings

Photo guidelines

• Only use photos taken by the official Meridian photographer or approved staff photographers
• Minimum resolution: 1080px wide for Instagram
• Avoid photos showing housekeeping or maintenance in progress

Crisis response

If a guest post tags Meridian negatively, do not respond publicly without approval from the content lead and duty manager. Screenshot and escalate immediately.